E-Drive Technology Ltd
The following is a paid review. I was compensated for my time to research and write. All opinions expressed are strictly my own.
Introduction: I was asked to look over the products and services of a firm I wasn’t familiar with today, E- Drive Technology Ltd., located in Tirat Hacarmel (near Hafia), Israel. Not unusual to be looking at an international firm in the GPS business, although I find that very few of them have been able to provide the level of support that customers in the US should be looking for. (in fairness, the majority of US-based suppliers can’t provide decent support, either … it’s the number one problem in the GPS tracking industry, in my experience).
Website Findings: The E- Drive Technology (EDT) website is about average for companies in this industry. It’s obviously completely understandable to a company employee who understands the nuances of EDT’s seemingly broad product line, but approaching it as if I were a potential client totally new to the idea of GPS tracking I found it quite confusing and “tech heavy”. There are many places which ask a customer to deice between different EDT products before sending the viewer on … this is a bit clumsy in practice since the customer won’t know the difference and may well leave in confusion. I’d suggest an approach that centered on making an easy to follow “path” for each visitor category: Looking for corporate info, researching the field of GPS tracking, small fleet owner, large fleet owner, government purchaser. Something along those lines would work much better for both company and visitor I believe. (more…)


