Are Your Investments Earning 40% — Invest In GPS Tracking

SkyWave Mobile Communications, the global leader for two-way satellite telematics, announces it has exceeded sales of 110,000 terminal units at the close of its most successful year to date, solidifying the company’s position as market leader.

Bolstered by the recent launch of the DMR-800D terminal and the SkyWave IsatM2M network service, SkyWave has shipped over 30,000 units this year alone, representing growth of 40% year-over-year. This year also marks the company’s 10th anniversary, establishing SkyWave as the only D+ network operator with over 10 years in operation… Read more about SkyWave’s 40% growth rate here:

It was nice to see this news release this morning.  For years the GPS tracking world has been handicapped by an attitude rather than hard facts.  The “word” has always been that terrestrial-based communication links, like cellular, are cheaper than satellite data service.  The facts are, when properly designed and implemented, satellite-based systems can be as cost-effective as ground-based systems.  More importantly, as you’ve read here often, there are many times when cellular just won’t do the job, even if it’s”cheap”.  If a technology doesn’t perform, it’s cost goes up asymptotically.

For some years now I’ve been frustrated by a number of satellite companies not being able to know what value they really offer, slowing market penetration and perpetuating the “satellite costs more” myth.  Skywave is unique, not for their equipment (there are a number of competitors who have used the proven INMARSAT D+ service), but for their marketing expertise.  Hat’s off!

If you think satellite always costs more than cellular, you and I should talk.