A Company Who Has The Flick
With annual cargo thefts over $25 billion, your company cannot afford to leave freight unprotected. FreightWatch Group is expert in identifying threats and vulnerabilities to high-value supply and distribution chains. Using compliance monitoring and continuous process improvement methods, plus the latest covert tracking technology, FreightWatch stops cargo theft in its tracks. Read More Here:
One of the newest bloggers on the ‘Net is an online friend of mine, Don Brown. He just launched a new blog called “Get The Flick” and very little of his writings are about GPS. So why am I giving him blog love? because his title is one of the best I’ve ever seen. Don’s along-time Air Traffic Controller and in that profession, to “have the flick” is a frequent controller term, but it’s no less applicable to business. In Don’s words controllers typically refer to folks in being in one of three categories:
- Those that have the flick – aware, in charge or on the ball….
- Those that lost the flick — they’re distracted or overwhelmed…
- The 7UPs — Never had it and never will.
Read more of Don here:
I’ve been active in the GPS and GIS business arena for more then 10 years now. I’ve seen good companies and bad come and go. One thing, sadly, that has been true in almost every cases is that the companies are “7UPs”, when it comes to actually providing a business service rather than trying to outdo themselves “impressing” each other with their cool technology, the great majority of them “never had it, never will”.
GPS technology and, in particular, GPS tracking systems can be fascinating. They can provide a business with so much information and potential expense avoidance or increased profits that it’s mind boggling. And that, dear reader, is the crux of the problem.
Just successfully running a business can be mind boggling. In a highly competitive cut-throat business like logistics it can be even more difficult. No one needs any new technology unless it directly translates to the bottom line … hands off and without a long learning curve.
Well FreightWatch really seems to have thought this through and has it covered. Put a tracer in each of your high-value shipments and _they_ will watch out for theft or mis-direction.
I’m not voting for or against FreightWatch’s technology, I haven’t learned enough yet to give an informed opinion, but I’m already a strong supporter because they, unlike so many, “have the flick”.