Are You Wondering Why Your Product Won’t Sell?

RFTrax Rail Asset Tracking Certified for Use in Hazardous Environments

RFTrax receives UL Certification approval for technology offering rail shippers real time monitoring and alerting to meet hazardous Gov requirements.

RFTrax, a wholly owned subsidiary of Fairfield Industries, announced that its Asset Command Unit (ACU) has received Underwriters Laboratories (UL*) 913 Intrinsically Safe Certification for operation in Class 1, 2, and 3, Division 1 hazardous locations.

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“With this certification, chemical, petroleum, and LPG shippers can now take advantage of the ACU’s powerful wireless monitoring, tracking, and reporting capabilities, which can deliver significant bottom-line benefits,” said John Felty, national sales manager, RFTrax. “Not only does the ACU offer critical, real-time information on the status of a tank car and its contents, but it can also improve overall car management for cost savings, faster turns, and avoidance of penalties.” Read more here.

As many of you know, I sold GPS tracking products for years.  A top reason why many, many sales in the industry are lost?  Manufacturers of GPS Tracking products refuse to do the cost benefit analysis, and frankly, expend the effort, to certify their products with standards that other transportation-related devices have to meet.

It’s called "cherry picking’ or going after the low-hanging fruit.  We’ll sell our products to exterminator companies and beer distributors, but when it comes to the big names in the transportation industry, carrying the highest value an most hazardous cargo, we’ll play golf and let someone else take the time and make the effort and investment.

Kudos to RFTrax.  At least one company gets what has long been required in the GPS Tracking industry.  Other companies who may have also expended the effort are welcome to contact me, I’ll be happy to feature you, too.  For those who haven’t certified your product … sad.