Even A Bridge Needs GPS Tracking

Ever have a huge project to manage … especially one with tremendous public interest like rebuilding a heavily traveled highway bridge? In addition to the thousand and one technical details on your plate you have to manage you have to take into account the public’s need to know the progress. Keeping your customers in the loop is “good business” whether you’re a public entity or a regular commercial company.

But there’s a tremendous workload involved in handling myriad inquiries and requests for information. The traditional method of handing out press releases is time consuming and doesn’t work well … often the media may interpret the information in their own way and then you have to run around correcting misconceptions, if you can.

Here’s a wonderful example of using web technology and GPS tracking to provide instant information in what you might call a “pull” technique … provide comprehensive information and let the general public, your business partners, government officials and the media get their information from one source.

An excellent example here for managers, business owners, GPS professionals and web designers. Considering the phone calls, emails and written request for information they did not have to deal with, but just refer to the web site, and the ability to see for themselves how their project was going, I’d suggest that the WSDOT got a great ROI from this venture.