Eye Candy With A GPS ROI Purpose

It’s the weekend for most of you loyal readers, so, as usual, I’m sending out  a little eye candy to pass the time until we get back to GPS tracking ROI issues on Monday.

My friend Patrick Co of STARCOMM sent me an email recently giving me a heads-up on a neat advertising promo driving event here in the Philippines. It seems that Isuzu Philippines wants to show off the fuel mileage capabilities of some of their latest product lines and talk is cheap, but actions speak louder. Isuzu has already had some good press by demonstrating their cars over land (and sea) trips, promoting tourism, the Philippines’ convenient system of RORO (Roll On, Roll Off) inter-island ferries. There’s another road event scheduled for the 21st of this month (August, 2007) and this time the convoy will be “live tracked” using STARCOMM’s business-oriented GPS tracking systems. Here’s a thumbnail of the projected route … subject to revision as I get more details:

And here’s a little “teaser” to show the kind of sights you see along the road while taking a drive here in the Philippines.

Stay tuned and I’ll update the plans and progress … maybe we can get Isuzu Philippines to make it a live blogging event.