GPS Tracking Finds a Hungry Market
There is an axiom of business planning and marketing which states that the formula for success is to "find a hungry market". Here’s a guy who followed that advice and is making a nice business from a hungry marketer:
June 26, 2008, 09:22 PM — ITBusiness.ca —
Some like it hot. In fact most people do.
But consistently satisfying customers’ need for hot meals posed a bit of a problem for food delivery entrepreneur, Cameron Reid.
As the operations of his online meal delivery company — Orderit.Ca — expanded, getting food to customers, while it was still hot became harder to manage.
Orderit.Ca’s customer base extends across Toronto, Richmond Hill and Markham. Customers choose their restaurant from a list on the company site, add menu items to their online cart , and then checkout. The food is delivered to their doorstep.
Timely delivery hinges on effective and timely communication with the company’s fleet of drivers.
Time was when Reid relied on voice communications via Mike phones from Edmonton-based Telus Corp. to keep in touch. This method worked when the business managed between 50 and 60 drivers at a time.
But as the business grew this changed….
What changed was this:
- The more drivers you have on the road the more time is wasted
- The more drivers you try to manage with voice the harder (less profitable) your business gets
- Tracking delivery vehicles by automated GPDS Tracking doesn’t cost, it pays!
How long will you wait?