Thanks and a tip of the blog hat to GPS World for tipping me off to Tourality:

Tourality, a multiplayer GPS game for mobile phones, has gone from the beta stage to a free downloadable game. The player’s task is to reach predefined geographic spots before opponents do. Game modes include individual, player versus player, and team versus team mode for up to 40 people. The game was created by specialists of Creative Workline, an Austrian-based IT company…

A very nice application of GPS Tracking that does something not directly related to making money.

Fun and learning and an active pursuit.

Where’s the ROI in this my regular readers may ask?

The Tourality company is only operating in Europe … and not all of Europe at that.  What about the US?  Canada?  Japan … wow this would be big there .. Australia?  The Philippines?

You name it, this can make a business.  The cell phones or USB/Blue Tooth receivers and the cell phone networks do the work … who is smart enough to reap the benefits?