GPS Tracking ROI

One Indianapolis-based investigation firm uses GPS tracking and GPS locator technology to monitor subject vehicles and items of interest and allow clients to receive up to the minute alerts via e-mail, cellphone or through web-based monitoring.

….. GPS tracking and GPS locators are no longer a technology to be afraid of.

“GPS tracking is a powerful, easy, remote method for keeping track of a vehicle and/or item as it travels anywhere throughout North America,” says Tim Wilcox, President of Indianapolis-based International Investigators, Inc. “From the comfort of your own home or office, you can actually conduct your own surveillance and pinpoint the exact location of your subject or item to within 50 feet using our web-based GPS satellite interface.”… Read More About How GPS Tracking Adds a New Dimension To Investigative Work here.

Nice write-up on how one top of the line private investigation firm is not only using GPS tracking in their work, but also actively educating their clients and potential clients about the benefits. Why is it good business to spend some of your marketing budget on work like this? educating the public at larger … a huge percentage of whom will never become paying clients? that’s easy. No matter how good a firm thinks they are, there are thousands, just like them in the view of a client who has never worked with any of them. You can’t differentiate yourself by claiming to be the “best”, the “most discrete”, the “most cost effective”, etc. every other investigative firm is also positioning themselves to be “just like you, only better”.

I’ve touted this for years but very few company executives have opened their eyes to the “non-GPS” possibilities of GPS tracking. Suppose you were looking a 5 or 6 forms, deciding which one would be best for some investigative work you needed done. Don’t you think that the only one who offers the efficiency and the accuracy of GPS tracking is going to come out on top? It’s a great differentiate. And in the competitive business world, differentiation is often the key that drives the selection process. A “hidden” GPS tracking benefit. More GPS Tracking ROI.

Now what missing profit am I alluding to in the headline? The article leads me to believe that International Investigators Inc. is using GPS tracking only for subjects in investigations. Just as in the non-clandestine security world, the company should have GPS tracking on all their employees/operative’s vehicles. Not only will this add a significant costs savings plus-up to their bottom line, the ability to prove or disprove exactly what an employee did or didn’t do could prove legally vital. The more sensitive a business’s operations are, the more the need to ‘trust but verify” employee actions, 24/7.

As always, I welcome comments, constructive criticisms, disagreements, questions or just plain talk. You can leave a comment to this article or email me direct at: davestarr (at) gmail (dot) com or call me on 1-719-423-8872. I’m usually on Yahoo messenger (davestarr) and will be happy to chat there. If you liked this article, please subscribe to my RSS feed so you get all my news and views.