Big Brother Can Make Friends and Not Just Enemies
….As a measure of his company’s integrity, Nick issues Quartix tracking records directly to clients for audit purposes; as indisputable verification that expenses have arisen exactly as quoted and that there have been no hidden deviations from planned routes.
Nick Davis offers this advice to companies considering investing in Quartix technology, “It’s very important to use the full range of facilities offered by the system; be sure to interrogate the data to highlight areas of inefficiency which can then be weeded out - duplication is one of the easiest flaws to spot….. Read more here:
So another company reports success with GPS Tracking … boring? Hardly, if you read the whole article. This company finds the usual successes .. saving more than 12% in direct operating expenses alone. But even though that would more than pay for the cost of the system in a year, that isn’t what makes the installation news worthy.
Notice the way the owner uses the system as a discriminator of the value of the service his company provides. I’m sure there’s thousands and thousands of trucking firms in the UK … and by the law of averages, some of them are certainly worthy little firms. So why would a shipper (or a newspaper writer) choose to write about this little nine-truck company? Easy! Unlike the nine-hundred truck firms, this owner provides GPS tracking records of shipments to his customers. They trust him, but the trust doesn’t have to be based on personality, it’s based on fact.
If it didn’t cost you as much as one red cent, how many different ways could your company report on its performance to its customers? Think it through, there are probably dozens of key indicators that are important in your industry. Consciously or unconsciously your customers think about them when they chose a service provider or chose to stay with a provider. What metrics doe you already provide and what metrics can you provide?
Just one little wrap up thought on today’s story .. the owner uses his GPS tracking system to monitor his worker’s level of effort. When a driver puts in a particularly stressful day, the company awards the driver a day off to keep him or her in good physical shape. I know if I had a very valuable and important shipment I certainly would be tempted to give the nod to the shipper who showed me this level of care to monitor driver fatigue … wouldn’t you?
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