GPS Tracking ROI

Here’s a cute little visual aid I came across put up by a game development software company … to keep track of their competition perhaps?

I like it because it’s a special map projection (we talked about them here in the past) that does a much better job of showing the world on a computer monitor than most do.  There’ some “distortion” … but there’s distortion in every map, and with this one the ability to put a lot of data on screen with room to spare makes any “funniness” acceptable to me,

The other feature I like is that the designer used virtually all the screen real estate for the map.  Nothing turns me off quicker than the average mapping, or GIS or GPS tracking application where the map part of the screen has to compete with dozens of menu bars, navigation buttons and screen pixels where the publishing company just had to put their logo.

Memo … the map’s the thing.  If you do a great job like this featuring the map, I’ll remember you … I don’t need a big logo stealing pixels.

Remember there’s a lot more going on here than just a simple pin map.   Each color-coded dot on the screen is a query launcher for the database behind the map.  How much easier to click on the dot representing Sydney, for example, and get a list of developers in that city than to type the query in textual format.  (especially if you type like me
Of course you do have to know where Sydney is on the map … you do, don’t you?