GPS Tracking ROI

Interesting study here. It almost seems as if they are going “around Robin Hood’s barn� (as my daddy used to say) to get to a technology that works, but the idea definitely has merit.

A simple teen tracker GPS will give parents actionable information without the expense and boredom of watching hours of video boredom waiting for the one action the parent needs to correct. But, there certainly is merit in actually “seeing” what the teens are up to … hmm, wonder if the cameras can be run when the car is parked … talk about an invasion of privacy *smile*, this could be a great birth control tool too.

Driving too fast, driving when and where they are not supposed to, and improper use of seatbelts are the three major areas of driving monitoring that are absolutely proven to save lives.

It’s up to you, as a parent, to decide if you want to give your kids the best chance to stay alive and uninjured or do you want to sacrifice the chance just to be your teen’s “buddy”. Camera or GPS, or both, is your best chance to make a difference.

One of my parent company’s largest clients, Orkin Pest Control, installed passive GPS tracking devices in all its customer service vehicles. In addition to watching for speeding and other dangerous driving activities, the systems monitor seat best use. Orkin’s own risk management director claims a reduction in driving related injuries that has saved the company more the 17 million dollars since they implemented the GPS tracking program. (There�s a lot more info on my main site, www.satviz.com). Recently Orkin’s senior management received a letter from one of their field employees that said, “thank you for saving my life”. The author had an aversion to wearing seat belts and had frankly been pissed when the company started monitoring. But since he had to wear his seatbelt or be fired, he wore it. Along came a big accident, which he survived uninjured … he became a believer, and in the end was very grateful that the company cared enough about him to force him to do the right thing. Your teen might bitch about being monitored also, but think how he or she (and you) will feel if it saves their life or keeps them out of a chair for life?

Whatever system you choose, choose one _now_. Christmas is just around the corner and you know you are going to spend thousands on Christmas shopping. Allocate a few hundred dollars to giving your child the gift of life.

Look for a system that positively monitors seat belt use (mine do, some of my competitors do, others don’t care). Don’t be a don’t care parent.

Equip your child’s car with at least the level of technology that your gold cart uses on Saturdays, and protect your driving children to at least the level of care that your pest control technician enjoys … they’re worth it, are they not?