GPS Tracking ROI

I’ve written here a few times about GPS, traffic management systems and the power of aggregating GPS tracking data (anonymously of course) to add to everyone’s knowledge of the traffic situation.  See here and here for a couple examples I like.

Here’s an excellent news media update.  This is a great opportunity for mapping companies and GPS navigation equipment manufacturers to leverage their data and make a whole new business opportunity out of thin air, so to speak.

… The idea gets a closely watched tryout as Dash Navigation began selling two-way GPS devices for cars, creating, in essence, a network of drivers. A central computer will collect speed and location information from each car, then create and transmit back what the start-up company hopes will be the most complete and up-to-the-minute picture of traffic ever created.

Based on the once-futuristic notion of the "hive mind" — essentially, the aggregation of what everyone in a group senses individually — the effort reflects what many consider one of the most fertile areas for innovation: collecting and analyzing data from disparate but newly linked sources…

full GPS ROI Hive Mind article here.

In this day of $4 gas and the promise it will go even higher, saving time is not only important to business profits and personal satisfaction, it is contributing significantly to saving the world.

If you don’t have live traffic info available to you … why don’t you?

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