GPS Tracking ROI

Being in business is both simple and difficult.  The simple part is just filling in the blanks on a day-to-day basis.  Put the products in the trucks, send the trucks off on their daily missions, collect the fees, fill out the government forms … on and on it goes, but believe me this isn’t difficult.  Time consuming, mind-numbing, irritating, all that and more, but administrivia is not what business success is really about.

The difficult part is having vision, thinking strategically and making the decisions that some law or government agency didn’t force you to make.  That’s the truly hard part of running a business.  And because it’s the most difficult, in life’s overall scheme of fairness, it’s also the most rewarding.

My colleague, Rob Donat runs a GPS Tracking company that I’ve mentioned here before … GPS Insight, based in Arizona.  Rpob is the kind of businessman and service provider I would want in my corner.  I’m shamelessly plagiarizing a recent post he made about the hidden benefits of GPS tracking (one of my favorite subjects) simply because he lays out the problem and solution better than I could and this is valuable stuff … if you are trying to make a living in business you need to take a look at this and think it through.

This all boils down to the phrase that ESRI president Jack Dangerfield coined some years back … the “Power of Place”.  There is virtually no business data and no business decisions that do not have location and geography as part of the equation.  Problem is, businesses often don’t properly consider “place” in the business process.  GPS tracking isn’t a cure for this problem, but it’s an important tool that lets you make location part of the decision process.

Read Rob’s excellent analysis of a business making an informed decision about serving a lone, remote customer and notice how often locations and the demographics of a location fit into a well thought out decision.  Remember as I always say, “you can’t manage what you can’t measure”