GPS Tracking ROI

How many remember grandpa with his quaint saying, “No sense locking the barn after the horse is stolen”? Well, perhaps the own of this Ford dealership and some other folks with high value items will, in the future.

The dealership undoubtedly has millions invested in their property and physical plant. An they have x number of $51,000 pickups on the lot, subject to theft 7/25/365. (ooops, my bad, they have the quantity x-1 pickups right now, don’t they?
Somebody sold them a fortune in surveillance cameras because .. well because everybody has them. But now they can’t very well ask the camera to track the truck, can they? (Come to think of it, just how obscene is it to have a Ford pickup with a price tag of $51,000, hmm, Ooops, never mind, got off track there).

There are GPS Tracking units buiolt exactly for the needs of new car and truck dealers. I sell them, many others do too. If the dealer had invested less than $600, one time per hi-value truck, the thief would be enjoying the hospitality of the Miami-Dade County jail as I type this. And the $600 wouldn’t be wasted, when the truck was sold and being prepared for delivery the dealer could take his GPS tracker off the truck and hang on to it for the next delivery. Or, he could lease the GPS tracking units for about a buck and a quarter a day for two years and then own them out right. It would not be initial or operating costs that would make a smart manager decide against GPS Tracking.

Or, here’s a thought, he could sell it to the truck’s purchaser for say, $800 and made a nice profit on I guarantee the stereo in that truck cost more than a business management GPS tracking unit and would do a lot less for the purchaser’s bottom line.

Ever wonder why car dealers are always crying poor mouth? perhaps because when it came to the class on business sense and how to calculate ROI (Return On Investment) they were day dreaming, thinking of $1200 undercoat jobs and $95 oil changes.

Go figure.