Does Business Have A Profit Motive Or Are We Just Playing Golf And Not Caring
Whenever I hear about national problems, the economy, education, war in Iraq, massive hurricane damage in the South, high gas prices, hard roads to profit in business, etc., and whenever I look at my company’s sales record and listen to the often mindless sales objections from some business owners when I show them where their profits are leaking away and show them how I can apply a life-saving band aid.
A great many business owners just want to ignore the benefits of GPS tracking and waste reduction/profit enhancement, but there’s one always notable exception… Golf Course owners.
No matter what the state of the economy, the country’s fortunes of war, the season (hello, winter is coming on), there’s always money to cater to add-on luxuries. When it comes to the (so-called) game of golf, I’m kind of the Furio Gunta type .. “Stupid-a f*c*ing game” but I certainly need to think about re-tooling and focusing my marketing on an industry who can use GPS, but doesn’t need it, rather than on small businessmen who need it but won’t use it.